 Ed Penniman, Design Consultant/Painter
2767 Subec Lane
Soquel, CA 95073
(831) 462-2333
Present: Design Consultant/Painter
Employment:
1983-Medical Leave of Absence
National Semiconductor Corporation
Graphics Manager
Santa Clara
National Semiconductor Corporation hired me to head the graphics department and manage the corporate identity and projects for the major divisions. My scope of work entailed tracking the progress of over 450 active projects in various stages of completion. The graphics budget exceeded four million dollars. This included various high quality sales support materials, advertising, and division sales motivation presentations.
I participated in creative direction of national advertising for some product groups, various technical newsletters, trade show exhibits, sales incentive programs and themes, employee training, motivation and quality standards achievement.
I assisted in the planning and design of annual reports as well as corporate identity design systems for corporate and world wide implementation
1970-83
Ed Penniman and Associates, Advertising Design
Design and Creative Director
Santa Cruz
This company was the first design office in Santa Cruz with a full time staff including designers, production artists, account representatives and an office manager. Many award winning designs and advertising pieces were created. The work was featured in Communication Arts magazine. The client list included Weyerhauser, Castle and Cooke, Pacific Plantronics, Del Monte Properties, Measurex Corporation, Bargetto Winery, J.C. Paper Company and many others.
Produced product and service literature, point of sale materials, exhibit design for national trade shows, package design and corporate identity programs. Completed over 150 medium sized identity programs.
1968-1970
S & O Consultants, Marketing Design
Design Director
San Francisco
Initially hired to head up a new department which would focus on creating corporate identity programs. This division called Impact was never developed. Corporate identity work and national and international package design development. Work included multi-lingual packaging design presentations and art direction of food photography.
Marketing communication and corporate identity materials for Bank of America subsidiaries, Breuners Furniture, Bell Savings and Loan Association, and some other smaller entities.
Packaging design work included wine labels for Lejon Brandy, Inglenook and Italian Swiss Colony Wine. Product line design work included XLNT, Ore-Ida, Armanino Farms and Ocoma Frozen Foods lines.
1967-1968
Robert Miles Runyan and Associates, Design
Design Director
Los Angeles
Corporate identity, sign system design, annual reports, product catalogs, collateral materials and some special projects.
Clients served were Lytton Industries, Republic Corporation, Teledyne Corporation, Kauffman and Broad, Inc., Isbransen Steamship Lines, Microdot and Whittaker Corporation.
1965-1967
Carson-Roberts Advertising
(Now Ogelvy-Mather Advertising)
Art Director
Los Angeles
Responsible for advertising concepts, art direction of magazine and TV advertisements.
Clients included at that time Mattel Toys, Baskin-Robbins, Max Factor, Cole of California, Hartog Sportswear, White Stag Sportswear, Jansen Sportswear, Renaud Sunglasses, Rainier Beer, Nalley's Fine Foods, Revlon, Packard-Bell, Tillie Lewis Diet Foods, Singer Sewing Machines and Hawaiin Cement Corporation.
Education
Chouinard Art School of California Institute of The Arts, Bachelor of Fine Arts/ Advertising Design.
Awards
- American Institute of Graphic Arts. Gold Medal, 50 Best Designed Books of the Year.
- International Typographic Composition Association, Gold Award, Best of Show.
- Chouinard Art School. Letter of Appreciation the Dean and Chairman of the Design Department
- San Francisco Art Directors Club. Certificate of Distinction
- Communication Arts Magazine. Award of Excellence, 674 occasions
- Bookbuilders West. Award of Excellence
- Business Marketing Assn. Beacon Awards three occasions (Brand Identity, Corporate Identity, Business to Business Advertising).
- Best Of Show, Orange County Fair, Wine Label Design: Bargetto, LaVita.
Publications
- Communication Arts Design Annual 1973, 1974, 1975, 1976, 1977 Design Work Shown.
- Communication Arts Magazine, 6 page feature article with samples of design work.
- Print Magazine, article with samples of design work.
- Idea Magazine (Japan), special issue on American Trademark Designers. Article with samples of design work.
- Trademarks of the World, Published in 1986, Feature article with 38 samples of trademark design work.
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